YOUTUBE FESTIVALS WITH SUBSCRIBERS 2017

Jieun Lim 111825350

 

 

From beauty, singing, lifestyle to humor, YouTube is evolving with our lives. There is so many different genres and more creators. YouTube has a big impact beyond our imagination.

With this effect, numerous YouTube festivals were held for YouTubers and subscribers in 2017. I have seen how many YouTube festivals have enjoyed successful celebration and how SNS communicates with their fans.

Let’s start with this year’s great festivals. The nearest festival in USA is <Streamy Award 2017>. Streamy Award brings biggest names in YouTube for a night of celebration. The annual event honors the best in YouTube and the creators behind it. The 7^th Annual Streamy Awards was on September 26, 2017.

And it streamed LIVE on Twitter from the Beverly Hilton in Beverly Hills, CA. Looking forwarding the award, it nominated participants on its official site, Instagram and Twitter from Aug. 22. Also people were able to vote ‘Creator of the year’ and ‘Show of the year’ on Twitter.

 

 

In addition, <Youtube Fanfest 2017> which is one of the most famous YouTube festivals was held from all around the world. It held 8 worldwide festivals (on Mar. 10 in Jeddah, Mar. 24 in Mumbai, May. 12 in Manila, May 20 in Bangkok, Aug. 26 in Ho Chi Minh City, Sep. 12 in Hong Kong, Oct. 17 in Washington D.C., Nov. 10 in Jakarta and it is ready to celebrate in Tokyo on Dec. 17).

I found on <YouTubeBlack Fanfest – Washington D.C.> which was held in United States. It celebrated festival with fans during Meet&Greet and Live Show. The Meet&Greet is celebrating festivals between YouTubers and fans. It includes meeting, shaking hands, taking a selfie and communicating in person from 5:30pm to 7:30pm.

On that event, ‘Dormtainment’ who is a comedy group with 1M subscribers and an artistic  YouTuber ‘Daniel Ceasar’ who has 100K subscribers participated in the festival with 15 YouTubers.

After that, the LIVE Show was held from 7:30 to 9:00pm. It featured some of the best YouTubers for a night of comedy, music, dance and events for fans. Especially, it streamed LIVE at Youtube Channel of Fanfest.

 

A lot of subscribers reacted these festivals on their SNS. At the Streamy Award, 42 Youtuber teams awarded. Streamy Award posted celebrating postings on official Tweeter, this makes bunch of fans can share and celebrate their YouTubers’ honor with their followers.

Using replies, bunch of fans enjoy the festival too. On the posting that celebrate Sugar Pine 7’s awarding at Show of The Year category, for example, fans also congratulate on their awarding with replies such as “I feel my vote did something”. People directly react the announcement of winner and it can be share a lot or be blamed through replies.

“Not only did I get to meet some of my favorite youtubers (especially @dormtainment) but the comedy skits and acts were hilarious”, One of fan @ki.nelson says after YoutubeBlack Fanfest. She uploaded selfies with YouTubers and festival pictures with honored feeling. So fans can share these vivid moments instantly on Intagram, Facebook and so on.

“How am I never heard of something called Sugar Pine 7?” A fan of Sugar Pine 7 posted a poll regarding to the amount of announcing Sugar Pine 7 at Streamy Awards. According to the hilarious poll, 57 percents people agree with his dissatisfaction.

 

I think the reason of their success on festival is communication through SNS. YouTube Fanfest 2017 has various festivals in this year. And they post the schedule of festival on official Tweeter. It posted the schedule of YouTube Fanfest Indonesia before it starts.

Also they continuously post the YouTube celebrities who will participate in the festival. Nowadays they plan for the Youtube FanFest in Tokyo, Japan. So it uploads picture and account of Pamyurin or Okazaki Taiiku to attract attention.

In summary, YouTube festivals on 2017 were successful! Active communication through social media platforms boosts interesting festival. And there were bunch of reactions of the festival like “I can’t wait it!” “I already had a poll to Someone!” which were updated every second. Now we cannot wait next YouTube festival, which can make me excited for communicating with people!

 

 

 

 

 

 

Blog 5 – The Video posted on Facebook page

The New York Times posted an interesting video on its Facebook page. In the video, a pilot takes video in the Boeing 747 airplane while talking about the story between him and the Boeing 747. The most interesting point is that this video is not just a self cam. This is used by Daily360 technology by Samsung. So it can show the all 360 degree of airplane. With this interesting video, the New York Times posted that “The Boeing 747, known as the “Queen of the Skies,” changed the history of aviation. A pilot shares the story of how he fell in love with it. Watch more #Daily360: http://nyti.ms/2ru0Jzt” This could be the news about an amazing airplane Boeing 747 and humanist story with a pilot. Also this could be an advertisement about Boeing 747 and Daily360 technology of Samsung.

I think this is really successful post. Only in two hours, this video is viewed 63K times, liked 341 times and shared 93 times. This can be a huge effect to everything related with it. This is the best one of series of Daily360 project in The New York Times. As they used human story with beautiful airplane, people who didn’t interested with airplane can just click the video to listen the pilot’s interesting story.

 

Jieun Lim.

BLOG POST #4 – Nursing story

 

“Nursingstory” is a famous Korean nurses’ Facebook page. They post realistic story and paintings about Korean nurses. This post talks about hard points during the Korean thanks giving day (Chuseok). The realistic portraying about crazy situation during the holiday have sympathized thousands of Koreans. Their post doesn’t have such a compelling appeal to cry. They just portray the real situations, harsh words from patients which they actually heard and suffered in the hospital. Also this portray is supported by nice paints which posted with. This sympathizing post by the Nursingstory bring amazing reactions. People liked 7.2K, shared 278 times and comments 1.1K times even if they are not nurses. So they spread a lot of unknown hard points of Korean nurses worldwide. For these reasons, I think the Nursingstory’s post on Facebook is one of successful posts.

This is the translation in English.

   1. In the ward

The holiday season is short, linen shortage … lack of sap … The phone line goes out during the holidays. “It’s a 6A ward, but … Can I get a seat? Would not it be just one? ” ” Help me out. Do you have a department quilt? ” “Teacher, please ask me for 10DW 500.” And the usual caregivers are not coming. And then I will become a daughter. I’ll take care of them … “I swear to you” “Why is this? Why is this? Why? Why? Excuse me?” “I want a doctor’s meeting” “Why is this room so cold? “Are you having trouble with Chuseok? Will you cheer up on this?”

2. In the emergency room

Patients with abdominal pain, hemorrhoid and overeating … various patients… “I have to go home at dawn, I’ll give you a drink to drink alcohol ~ soon I’ll get caught in the car ” “I hit a lot of my wrists can not move hurt” “Please adjust your parents’ nutrition” I’m not in a hurry. Patients who want to see you as the first It’s basic. Just Hell. Patients are coming for a break “If you took a total of 800 people by midnight today, “Mass TA patients come!” It’s a holiday season. The intensive care unit is unadulterated and can not be raised. The heart attack is overflowing. Patients going outpatient Molly is just a catastrophe.

3. In the intensive care unit

The emergency room explodes. Critically ill people come and go. Daily over bed, Patient cannot be withdrawn Just stress itself “Oh, my tusk! Who made it because of my tusks? Tell the doctor to come right now.” “I want to interview my doctor” Even if you explain a hundred times a year, “No, Where are the professors and the ceremonies?”

Streamy Awards’ Tweeter Live

 

This tweeter live have affected to increase viewers and popular of the “Streamy Awards”.  A official account Streamy Awards had a tweeter live on Sep. 26^th 9PM. And there were bunch of reactions of the live. Replies like “I can’t wait it!” “I already had a poll to Someone!” has been updated every second. Especially Youtube celebrities retweet and share this live to their own tweeter so that fans of them could see the live directly at Streamy Award’s tweeter. Finally this tweet shared 261 times and liked 892 times. For these effect, I think the tweeter live is a successful post.

Through researching about Youtube festivals, there are many kinds of festivals all around the world. That various festivals are hold at United States, United Kingdom, Australia, Hong Kong or South Korea etc. So the fans of youtubers cannot go to all kinds of festivals even though they want to see the celebrities and enjoy the festival. As a big fan of Youtube, I felt disappointed too. However, Streamy Awards did tweeter live FIRST in this year including other festivals! The festival held at Beverly hills but everyone including me could watch the award through tweeter. In additionally, another tweeter which shared the live reacted instantly whenever someone is awarded. The tweets help others easily reach the live or advertise the festival to new people. What a fast tweeters all around the world! For these reasons, I think the tweeter live by Sreamy Awards is successful.

Blog Post #2 – Successful Facebook mention(+URL)

URL

https://m.facebook.com/story.php?story_fbid=1432314510179947&id=322903557787720

“Rather than trying to think something first, making your self-knowledge is considerable. Rather than thinking something new, breaking your frame of thought is more important.” This is what a CEO of Hyundai card in South Korea said in his official Facebook. Hyundai card is famous of their IC card friendly design for the first challenge in South Korea.  Not only this idea, but also it has a lot of creative challenges which break stereotypes of credit/debit card companies. Surprisingly, all of these amazing changes were started by Tae young Jung CEO of Hyundai card. He wants to make world creative as he has a flipped idea about this normal world. His mention above is one of a nice example showing his business perspective.

It is difficult to anyone to express their opinions without their own values. Without their own thoughts and persistence, his or her SNS will be a mess. As Steve Jobs said “You can’t connect the dots looking forward.  You can only connect them looking backwards”, ‘I’ is completed with a thousand of dots connected each other. But subject ‘I’ is not completed yet. Another conversion will be another dot and it makes a wider ‘I’. CEO Tae young Jung uploaded his philosophy like this so that associated it with the company’s identity. Hyundai Card has its own identity like young, creative and one of the biggest card enterprises. Also they always change first between other competitive companies. He involves these two sentences of the company’s goal. I think this is a successful SNS mention.

 

Blog Post #1 – unsuccessful Tweet about the Hurricane cycle

Bill O’ Reilly tweeted about president Trump and hurricane issues at Sep. 11st. I think Bill O’Reilly’s that provocative tweet about the Hurricane Storm Cycle is not successful. At first, the hurricane storm accident is a serious issue world widely. But he seems like taking advantage of the fame of the Hurricane accident and Trump’s tweet. Though his evaluation is maybe sneering Trump’s tweet, it is a bad attitude that deals a big natural disaster as just one of the political issues and mischief.

He said “Only winner in the hurricane storm cycle is President Trump.” He cinically mentioned the tweet by Trump about the Hurricane as well as some tweets mentioned in former blogs. Even if he tried to get a lot of hearts through this tweet, it was a really immoral choice. Honestly, I cannot perfectly understand the image and status of Bill O’Reilly in Journalism society. However, I can understand that he had not a moral or safe choice by his tweets and other articles about him. Therefore, his provocative tweet using Trump and the Hurricane accident is seem to his trick to draw attention to himself but makes us frowned. Plus, He said “Coverage put a halt to the hate Trump cable TV panels. But they’ll be back.” This mention could cause to upset other broadcasters. Of course SNS platforms including Tweeter are the place we can talk our opinion freely. And no one can block him. But I’m sure that he failed to make his image a nice and objective critic by this free mention.